Vintage Dog

Overview

A compact identity and modular catalogue system for selective second-hand clothing.

The dog mark gives the shop an immediate, approachable character. Condensed display type, warm neutral fields, and a faded-cherry accent keep each application direct and recognisable.

The Artboards treat styling as information: each look is isolated, clearly named, and presented with enough space for silhouette, texture, and individual garments to read.

01 — IdentityMark and typography

02 — ApplicationsPackaging and retail touchpoints

Vintage Dog oval sticker on a textured portfolio

03 — Social media communicationLooks 01—04

04 — CampaignBrand in the street

Vintage Dog campaign portrait beside water

Vintage Dog campaign close-up under a blue sky

Vintage Dog skateboard campaign beneath a cloudy sky

Vintage Dog campaign on a green park bench

A flexible identity that moves from the label to the street without losing its character.